Laura Heejoo Kim
Hover Here
About Me
Hi, I'm Laura, a Product Designer working at the intersection of design, engineering, and finance. I specialize in taking complex trading logic and multi-chain systems and shaping them into interfaces that feel clear, trustworthy, and usable. My experience spans both on-chain and CEX trading products, system modeling, and data-informed iteration across web3 applications.
Mindset
Team-Driven, Thinking in Systems
Design works best as a team sport. Start with shared goals, constraints, and system context—screens come later. Decisions stay grounded when product, engineering, and design move in the same frame.
Giving Shape to What's Not Yet Defined
Undefined, technically dense products are the fun ones. Information architecture, states, and edge cases come before UI. The work is about giving systems a shape people can recognize, use, and trust.
Build, Craft, and Refine with Rigor
Assumptions don't scale—data does. Analytics and dashboards guide iteration, not gut feeling. Technical architecture gets translated across interfaces, decks, and brand assets, keeping the story consistent from protocol to pixel.
Work Experience
Eisen Finance
Product Designer
Feb 2024 - Dec 2025 (2 years)
Eisen is a multichain DEX aggregator on 20+ chains, expanding with V2 to support both CEX and DEX trading, including spot and derivatives. Worked as a solo designer / marketer in the tech-focused defi startup, building every visual materials from zero to one including the dapp experience, landing page which had resulted product growth from $10K to $10M daily.
Awards
Korea Stablecoin Hackathon - 2nd Place (Sep 2025)
UX for TGIF, KRW-stablecoin hedging protocol
Hyperliquid Hackathon - 3rd Place (Sep 2025)
UX for HODL Bot, TG-based delta-neutral trading tool
Enso Hackathon - 1st Place (Sep 2025)
UX/UI for Telegram Trading Bot
ETH Seoul Hackathon - 1st Place (Worldcoin Track) (Jun 2023)
UX for World Ticket NFT platform
ETHCon Korea Hackathon - 5 Track Wins (Sep 2023)
UI for Mooyaho, voice-based ZK wallet
Seoul Web3 Festival - 2nd Place (Aug 2023)
UX for That Voice, phishing prevention solution
Software
Education
Hongik University, Seoul, South Korea
B.A. in Art Theory & Business Administration (Double Major)
Relevant Coursework: Computational Thinking, Web Programming, Business Programming, Investment Theory, Art Criticism, Business Administration
Hobbies
Making New Stuffs such as... Anatomy Sketch, Pottery, Ballet, Savoring Performing Arts